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Sprint Sets Sales Record With Weekend Debut of Palm Pre

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Within hours of offering Palm Pre eager customers delivered the result: a record Sprint sales debut. By late Sunday, Palm Pre had broken previous sales records (first day and first weekend) for a Sprint device.

Pre comes with Sprint’s industry-leading, value-oriented service plans, which offer significant savings vs. the competition. For example, Sprint’s Simply Everything plan saves customers $1200 over the comparable plan for AT&T’s iPhone, and more against Verizon’s smartphone and PDA pricing over a two year period. In addition to big sales and banner headlines during the weekend, Pre represented a new and major point of differentiation for Sprint, a defining wireless crossover device for business and consumers that come to life on Sprint’s Now Network.

Pre is a breakthrough in wireless usability. This new handset has been heralded as a must for the multitasker, with multitouch capabilities, cached contacts and calendars synced in one place, a keyboard that’s easy to use and a new webOS operating system that lets customers operate their phone just like a PC – with multiple applications open at once.
Palm Pre

Pre comes backed by Ready Now, a key differentiator for Sprint that proved valuable throughout the weekend as sales added up and customers sought to use the phone right out of the box. With Ready Now, Sprint retail associates work one-on-one with customers to personalize phones, set up features and demonstrate how each Sprint phone works before customers leave a Sprint store.

In addition to reinforcing Sprint’s “Now” positioning in the marketplace, the Pre launch represented an opportunity to advance the perception of Sprint’s positive customer experience – Hesse’s top priority since assuming the company’s leadership. First call resolution and overall customer satisfaction with Sprint’s customer care experience have improved for 15 consecutive months. The company has won awards and accolades for its improvements – including a J.D. Power and Associates award for highest call quality performance among wireless cell phone users in the West Region in a tie. Sprint also was ranked by a third party as first among wireless carriers in customer response time.

The Pre launch was a great example of the changes that have taken place at Sprint, showcased by customers delighted with both the product and their experience.

With the strong customer response to the launch of Pre, as expected, Sprint has sold out in many locations. Sprint is getting the device in to its retail locations as fast as Palm can make them.

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