Already mentioned in their previous LG KC910 announcement, LG announced today the launch of its LG-KC780, a slim 8 megapixel camera phone with special features that make it ideal for shooting portraits. The LG-KC780 has about the same thickness as Samsung Pixon at around 13.9 mm (it was previously announced as 13.7mm by LG), comes with a 2.4-inch display screen and a slider form factor phone body. A Schneider-Kreuznach certified lens is used with a maximum of 8 megapixel resolution and 1600 ISO.


Several of the LG-KC780’s smart technologies focus around the most expressive part of a person, the face. Face Detection automatically finds and focuses on people’s faces to allow photographers to take clearer pictures. Part of this feature relies on LG’s Smile Detection technology, which can recognize the angle of people’s mouths and adjust focus for faces. With Smile Shot enabled the camera automatically triggers the shutter when it determines that the subject is smiling. And with Beauty Mode users can remove spots and imperfections on people’s faces, making sure the faces appear bright and clear in photos. If an image is too bright, however, LG’s SmartLight setting automatically fixes it. A built-in Image Stabilizer ensures that pictures come out clear and sharp, even in shaky situations.

The LG-KC780 also calls their Bluetooth a Smart Bluetooth. The phone’s camera can be used as a webcam for use in online conversations. Unlike USB webcams, the phone’s camera connects to your PC through the Bluetooth connection. In addition, Smart Bluetooth makes it easier to send and read text messages, allowing them to be typed and viewed on the computer.

Unlike other 8 megapixel camera phone who are always packed with lots of wireless connectivity options, The LG KC780 should have a lower price as it comes without 3G, built in WiFi and GPS. LG-KC780 will go on sale in November 2008, in Europe, later expanding to CIS and Asia, including India, Thailand, Hong Kong and China. LG expects that the LG-KC780 will build on the leadership the company established with its multimillion selling Viewty and enhance its lineup of 8 megapixel camera phones, along with the recently released an 8 megapixel touch screen multimedia phone, LG Renoir (LG-KC910).

Labels: LG

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