i.TV today announced the launch of a movie and TV guide service for the iPhone and iPod touch. i.TV presents users with relevant and up-to-date TV and movie listings based on their current location and other customizable profile settings. The service provides rich background information for most programs, including celebrity photos, biographies, show synopses, ratings, and reviews. Users can also make use of the sort options to organize television listings according to categories such as channel, show, and genre. Additionally, customers can use built-in filtering capabilities to exclude information from their listings, such as adult content.


“i.TV makes it easy to discover television and movie programming options, share entertainment information with friends, and access media anywhere you can take an iPhone or iPod touch,” said Brad Pelo, i.TV’s founder and chief executive officer.

i.TV includes a number of community-focused features that enable users to discover programming and socialize around entertainment. Customers can also use i.TV to recommend shows through an email alert to friends. The application allows users to give shows star ratings, write their own reviews, and respond to reviews written by other members of the i.TV community.

i.TV also has the capability to deliver entertainment directly to the end user. Using the iPhone or iPod touch, i.TV’s customers have access to a large selection of movie trailers and television previews that can be streamed directly to their device. i.TV is a free download for the iPhone and iPod touch, available exclusively in the US and Canada from the iPhone App Store.

Labels: iPhone

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