AT&T & Yahoo! Alliance for Search and Ads Announced
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AT&T Yahoo! announced a new multi-year strategic alliance for portals, search and advertising revenue.The new phase of the alliance includes the following features:
* A new look and feel for the att.net portal, “powered by Yahoo!,” beginning in the second quarter, for new customers. Later in the year, the att.net portal, which will run on the My Yahoo! and Yahoo! Mail platforms
* Yahoo! provides search and display advertising for AT&T consumers on mobile devices and the PC.
* Once the new att.net portal launches later this year, any AT&T customer - even those without AT&T Internet service - can access the new Web portal and e-mail services at no additional charge
* Access to co-branded versions of Yahoo!’s mobile Web properties and the Yahoo! Go application for AT&T’s 14.2 million broadband customers.
* AT&T’s YELLOWPAGES.COM becomes the lead local search experience on both the wireless and PC screens for AT&T customers.
* AT&T U-verse TVSM customers continue to have access to Yahoo! content through the service’s interactive AT&T U-bar feature, where available.
The agreement calls for revenue sharing, but detailed financial terms were not disclosed.
Labels: Yahoo
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