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Kindle Store Optimized for iPhone and iPod Touch

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It’s not exactly the same as letting you buy Kindle books through the Kindle iPhone app, but it’s useful: iPhone users can now shop for Kindle titles through a store optimized for iPhone Safari.

This optimized Kindle store offers both iPhone and iPod touch users easier access to browse and download from Amazon’s library of more than 280,000 Kindle formatted books.

“Now when users of the Kindle for iPhone app click on ‘Get Books,’ the new Kindle Store tailored for the size and shape of the iPhone and iPod touch screens automatically opens in Safari,” the retailer said.

Released March 4th, the Kindle for iPhone application quickly became the most popular books application on Apple’s App Store. It ties into Amazon’s 3G Whispersync technology, which saves and synchronizes Kindle customers’ bookmarks across Kindles, iPhones and iPod touches, so users never lose their place. For instance, users can read a few pages on their iPhone or iPod touch and pick up right where they left off on their Kindle device, or vise versa.


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