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MediaFLO USA to Provide Live College Football Games Mobile TV

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MediaFLO USA will carry the live, full-length college football games on its award-winning mobile TV service throughout the 2008 season. MediaFLO USA’s mobile TV service is available to AT&T subscribers as AT&T Mobile TV and to Verizon Wireless customers as V CAST Mobile TV.
Games Mobile TV

AT&T and Verizon Wireless subscribers have access to more than 200 hours of live programming, including all six Notre Dame home games on NBC 2Go, and full-length Atlantic Coast Conference, Big 12 Conference, Big East Conference, Big Ten Conference, Conference USA, Mid-American Conference, Pacific-10 Conference, Southeastern Conference, Sun Belt Conference and Western Athletic Conference match-ups. Additionally, MediaFLO USA’s mobile TV service will air a comprehensive schedule of more than 20 bowl games following the regular season.

Starting in early September, MediaFLO USA will stoke the passions and rivalries of college football fans with an innovative online and mobile “Perfect Teammate” marketing campaign - including an online application that allows rival fans to taunt each other before big games, a sweepstakes, a widget and details of MediaFLO USA’s college football programming.

“With the 2008 college football lineup on our mobile TV service, college football fans can follow games live and in perfect clarity on their mobile phones wherever they are,” said Jonathan Barzilay, senior vice president, programming and advertising, MediaFLO USA.

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