While many companies find it hard to stay firm with their pledge to produce greener products, Sony Ericsson is able to do it with flying colors despite recycling a mere 1 to 3 percent of its own. For this reason, Sony Ericsson earned top honors in the latest Greenpeace Guide to Green Electronics.

The company’s dominance on chemical criteria is evident in their ban on the use of beryllium, phthalates and antimony on their PVC free-models released since January 2008. Despite the impressive ratings, it wasn’t all-conclusive as Sony Ericsson wasn’t spared from reprehension particularly in the areas of recycled plastic utilization, voluntary take back and commitment to green house gases reduction.

There is a need to for companies to have total awareness of the initiatives aimed for greener electronics especially since 2% of greenhouse gases emission is attributed to the electronics industry. Greater and more meaningful efforts over longer environmental awareness campaigns are imperative if we are to make significant advances in recycling electronics. Looking into Sony Ericsson’s strategy is surely a good start.

Labels: Sony Ericsson

---