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Nokia Presents Next Step in Social Location with Update of Ovi Maps

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Nokia today presented the next step in its social location journey with the announcement of the latest version of Ovi Maps, fast becoming a unique, dynamic and personalized canvas - synchronized and shared between the mobile and the web - upon which people will be able to add personal location-based content. This also marks a shift from the one-size-fits-all static bitmap maps commonly found on the web, to using Nokia's dynamic vector-graphic maps as a browser for all your personal map experiences - whether on the web or on your compatible mobile device.



Nokia also announced the release of the Ovi Maps Player API, a simple way to embed the rich and dynamic Ovi Maps experience into any compatible website using basic JavaScript. This opens the Ovi Maps service and technology for third parties wishing to add greater contextual innovation to their websites for a deeper level of integration, sharing and collaboration with their audiences.

Now websites like lonelyplanet.com or social networking sites can include Ovi Maps which can be personalized with their users' collections of content and then synchronized onto their compatible mobile devices.

The future of mapping is here
The latest version of Ovi Maps application on your device is enhanced through additional features and services, opening up a new world of possibilities with better maps than ever before: high resolution satellite and terrain maps - both in 2D and 3D views - 3D landmarks for over 200 cities, rotation, tilting, night view, and fly-overs and fly-throughs. Ovi Maps also offers enriched POI information by Lonely Planet, Michelin and Wcities, as well as a weather service that provides 24 hour and 5-day forecasts. Walk from one place to another by using Walk, pedestrian navigation with routing optimized for those on foot, providing better orientation in a city or outdoors. Or use Drive, fully fledged car navigation with enhanced safety and real-time traffic information covering now more countries.

With Ovi Maps on the web you can also search for addresses and POIs, find places and save them into Favorites, and organize them into Collections. Check the weather situation and preplan routes for walking or driving - and then save them. Your places, collections and routes can also be synchronized over-the-air between Ovi Maps on your compatible mobile device and Ovi Maps on the web.

The Ovi Maps Beta on the web is accessible at www.maps.ovi.com.
The latest version of the Ovi Maps Beta for your device is available for download at Nokia Betalabs at www.nokia.com/betalabs/maps.

Unleashing the innovation with 'Apps on Maps' contest
As one of the first steps to opening Ovi Maps towards developers, Nokia is inviting ideas for services and content on Maps through the Calling All Innovators contest in a specific category: "Apps on Maps". The finalists will have a chance to work closely with Nokia to develop their ideas into applications and be part of shaping the developer tools. In addition to winning cash prizes, the finalists will also have a chance to see their apps distributed via the Ovi Store.

More information on the soon to be launched Ovi Maps Player API beta program and 'Apps on Maps' category in the 2009 Calling All Innovators contest is available at http://forum.nokia.com/ovi.

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