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Amazon Launches Shopping App for BlackBerry

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Amazon.com, Inc. today announced its latest mobile offering for customers– “Amazon App for BlackBerry,” which is now available as a free download directly from Amazon.com at www.amazon.com/blackberry_app.

Designed specifically for the BlackBerry, the app offers customers who use a BlackBerry device with a track ball a quick and simple way to find, discover, and buy products from Amazon.com and thousands of other retailers.

Amazon Remembers helps customers keep track of items they see in their daily lives and even tries to match photos of products to the same or similar products available on Amazon.com. Customers simply snap photos with their BlackBerry and the photos are automatically uploaded to Amazon.com, which then tries to find products similar to the ones in the photos. As soon as the customer receives the results, they can then purchase the item immediately or "remember it" for later in their Amazon account.

In addition to Amazon Remembers, the Amazon App for BlackBerry offers customers access to their Amazon.com account and favorite shopping features wherever they are, such as:

* Purchase using Amazon’s 1-Click ordering and Amazon Prime
* Track packages or modify orders using the Your Account feature
* Receive personalized recommendations
* View editorial and customer reviews
* Get the Gold Box Deal of the Day
* Access to their Wish List

The Amazon App for BlackBerry is available on any Blackberry device with a trackball for free directly from Amazon.com at www.amazon.com/blackberry_app or downloadable directly from any BlackBerry with trackball at www.amazon.com/bb. For more information, visit www.amazon.com/blackberry_app.

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