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iPhone launched in Thailand

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The long-awaited iPhone 3G has finally arrived in Thailand, with the third-ranked mobile operator True Move staging a gala launch that drew thousands of people and lots of attention.

iPhone launched in Thailand
Apple reportedly negotiated for some time to get the phone into that country, but with the state of the 3HG support there, will it matter?

But despite its potential appeal in the Thai market, the iPhone 3G has raised some interesting questions, including how many Thai users can take full advantage of its rich features, due to spotty 3G coverage and lack of education about the phone’s advantages, and also the lack of heavy data related usage there.

Besides, given its steep price tag, another question arises: Does the iPhone make sense for consumers and operators in Thailand, where voice calls dominate mobile use, and data/Wi-Fi usage isn’t very high? We’ll see, but for the moment, Apple may want to keep an eye on this market to see if it really will benefit them in the long term.

The two largest operators in Thailand, Advanced Info Service (AIS) and DTAC, decided last year to scale down their investment on 3G network upgrades in light of the flagging economy and shrinking consumer spending, which may result in a large group of iPhone users without a fast, native network to use their gadget on.


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