Samsung today launches its new business smart phone brand ‘BizBee’, a new branding for its new range of designer business mobiles. The BizBee name is designed to drive awareness of Samsung’s new smart phone range in the business community and ensure consistency in marketing communications. The target market is business people looking for the ultimate solution for their busy, professional lives. In particular, this target segment requires all-in-one connectivity, email and applications, a QWERTY keyboard and increased business productivity.


“The launch of the BizBee brand range will enable easier communication for executives with busy lives. In order to penetrate the business market further and strengthen our position in the smart phone category, we are delighted to launch the new BizBee brand, and the first of the products within this range,” said Young Chul Park, Chief Marketing Officer, Samsung Electronics Europe.

“This is one of the most exciting new brand campaigns Samsung has launched to market. The first BizBee phone, the Samsung i780 will be refreshed with Windows Mobile 6.1 in November. The BizBee smart phone range enables passionate and ambitious businesspeople to maximise their performance and ensure they are connected to the office, anytime anywhere.”

The campaign, which includes print and outdoor media components, will launch in Europe. The first print ads are scheduled to run in 10 European countries in November/December 2008. The Samsung i780 is the first product from the BizBee range to be introduced in Europe, initially in the UK, Nordics, Spain and Netherlands.

Labels: Samsung

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