A surge in early adoption of the new G1 mobile handset — the first to incorporate Google Android mobile computing platform - indicates Apple’s iPhone may have another challenger for the title of hip mobile device, according to WebTrends.


During the first few days of availability, leading digital businesses such as Telegraph Media Group (TMG), publishers of the UK’s biggest selling quality daily newspaper The Daily Telegraph, The Sunday Telegraph and Telegraph.co.uk, have received significant traffic from the G1 handset from T-mobile. To date, a new Google Android application available at Telegraph.co.uk/mobile has generated more than 5,000 downloads and nearly 31,000 visits.

“Part of Android’s cachet is its encouragement of third-party development due to the openness of its platform. As a result, many businesses are already creating applications to increase brand awareness and engagement,” said Nick Sharp, VP and General Manager EMEA and Australasia, WebTrends. WebTrends updated its On Demand software to track and report on Google Android in its reports on Oct. 30, the day of the platform’s release in Europe.

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