Motorola today expands its ROKR portfolio with the introduction of three new music-optimized devices. The lineup includes MOTOROKR EM30, a candybar phone using Motorola’s ModeShift technology, ROKR EM28, a clamshell device with sonic features and touch-sensitive keys, and ROKR EM25, a slider with FM radio sharing capabilities.

The new ROKR EM30 uses Motorola’s innovative ModeShift technology to illuminate the keyboard-red keys illuminate in music mode and a brilliant blue keypad appears in phone mode-taking users from talk to text to complete music immersion with a touch of a button. The 3.5mm stereo headset jack provides consumers the flexibility to use the headset of their choice with ROKR EM30.

ROKR EM28 offers easy access to a genuine music-player experience in a familiar clamshell design and allows users to control their music using touch-sensitive keys that appear only when they’re needed. The front of the phone shows the name of the artist and song without even opening the flip. High-speed USB 2.0 helps users transfer music from their PC with simple drag and drop - no special software required.

ROKR EM25 offers a genuine music player experience including immediate access to a stored music library and built-in FM radio, in a sleek, quality handset. The phone has a dedicated music key so consumers can simply access stored music and familiar music controls to play, pause, forward and rewind songs. Consumers can use FMShare to share a favorite station with friends by sending it in a text message and SONGID technology to identify a song while out and about, then download and listen to it on the phone.

While the new ROKR devices are offered in different designs to suit a range of consumers’ style preferences, each supports GSM/EDGE technology and is equipped with the following features

* Supports multiple digital music formats including MP3
* FM radio with RDS
* universal 3.5mm jack
* stereo Bluetooth wireless technology
* USB 2.0

ROKR EM30 is expected to launch first in Taiwan then in other markets throughout the quarter, while ROKR EM28 and ROKR EM25 will be available later this quarter around the globe.

Labels: Motorola

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