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Nokia Launches Mobile Advertising Alliance

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Nokia today announced the launch of the Nokia Advertising Alliance, which aims to simplify mobile advertising for brand advertisers. The program brings together leading mobile marketing solutions, including couponing, location-based targeting, image recognition, and other emerging technologies, to offer advertisers a simple way to increase consumer engagement.

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Members of the Alliance are integrated with the Nokia Media Network allowing brands to plan, execute and measure mobile advertising campaigns through a single Nokia interface. A range of companies have been initially certified as Members of the Alliance, including i-movo, Mobile Acuity, Mobiqa, and uLocate. Leading brands from the automotive to entertainment industries have built campaigns using the Nokia Advertising Alliance.

“Succeeding in mobile requires much more than a banner ad alone. Brands have the opportunity to deliver immersive, highly engaging experiences to consumers. The Alliance gives brands access to a range of novel mobile ad experiences from one trusted vendor,” said Mike Baker, VP and Head of Nokia Interactive Advertising.

Nokia Interactive Advertising provides brands with all that they need to connect with and engage the mobile consumer. It includes:

* The Nokia Media Network which gives reach to millions of mobile consumers through advertising on more than 100 blue-chip mobile publishers, operator partners and Nokia properties.
* Nokia Interactive Solutions that creates end-to-end, high performance mobile campaigns for brands from banner ads, mobile internet sites and location finders to mobile coupons, click-to-call and other advanced mobile mechanics.

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