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Nokia emerges as India’s Most Trusted Brand

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Nokia has emerged as the Most Trusted Brand in India in the annual survey undertaken by Brand Equity of The Economic Times. Nokia was ranked 71 in 2005. Since then, the company has consistently gained ground - from No. 44 in 2006 to No. 4 in 2007, and finally to No. 1 in mobile
The Brand Equity survey was conducted by leading market research agency AC Nielsen ORG-MARG, and is the largest of its kind in India. The survey interviewed more than 8,000 respondents across 12 cities in the West, East, North and South zones of India. The sample is spread across socio-economic class, age and income groups, covering consumers aged 15 and older. The list consisted of 300 brands (219 consumer products and 81 service brands.

India is the second largest market for Nokia globally. The company has a manufacturing facility in Chennai, three R&D facilities, and a design centre in Bangalore, keeping Nokia in step with the growing needs of emerging markets.


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