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Garmin and Asus Announces Strategic Alliance for GPS Smartphone

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Garmin and ASUSTeK Computer today announced a strategic alliance that will leverage the companies’ navigation and mobile telephony expertise to design, manufacture and distribute co-branded location-centric mobile phones. Garmin and ASUS have already begun joint development on the Garmin-Asus nüvifone series. The companies expect to bring to market several Garmin-Asus nüvifone models in 2009, and a new Garmin-Asus nüvifone model will be announced at the Mobile World Congress trade show in Barcelona, Spain, February 16-19, 2009.


The original Garmin nüvifone that was announced in 2008 will be re-branded as the Garmin-Asus nüvifone G60. The Garmin-Asus nüvifone G60 is expected to be delivered in the first half of 2009, and additional information about the Garmin-Asus nüvifone G60 will be released at the Mobile World Congress trade show.

Garmin-Asus nüvifone series will offer the same turn-by-turn, voice-prompted navigation features found on high-end Garmin portable navigation devices (PND). It has preloaded maps and millions of points of interest that allow drivers to quickly find a specific street address, establishment’s name or search for a destination by category. In addition, the nüvifone includes quick access to online points of interest through internet enabled local search. The nüvifone also features Ciao!, a social networking application that bridges the gap between multiple location based social networks and integrates them seamlessly into one device.




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