Sony Ericsson today announced the launch of PlayNow plus, a music download service for Sony Ericsson customers, available for use on both phones and PCs. The service is due to launch commercially with operator Telenor in Sweden in the fourth quarter of this year, with further roll-outs around the world beginning in early 2009. A special edition of the Sony Ericsson W902 Walkman phone will be the first product released with an integrated PlayNow plus service. The service draws from Sony Ericsson’s collaboration with Omnifone and licensing terms have been agreed with all major international music labels-including EMI, Sony BMG, Universal Music Group, and Warner Music - as well as thousands of local music labels.


To add to the discovery and community aspects of PlayNow plus, TrackID charts, generated by Sony Ericsson consumers around the world, are also included. Sony Ericsson plans to include, as part of the service, up to 1000 of recent popular tracks, both locally and globally, with each PlayNow plus phone.

Together with the announcement, PlayNow arena will now also be opening its doors in the UK, the Netherlands, Belgium, Austria and Switzerland in the fourth quarter this year.

Labels: Sony Ericsson

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